Ten reasons why Paris Hilton is a business genius
August 16, 2007 | Filed Under Paris Hilton
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Surprisingly, not authored by us. Other people are starting to notice the shrew’s shrewd ways and are picking up on it. Chas Newkey-Burden even decided to write a book entitled Paris Hilton – Life on the Edge and here’s his reasoning behind calling her a genius:
1. When she met the CEO of the Guess fashion line, she wooed him by recounting an encyclopaedic knowledge of company’s history. He signed her up on the spot. (cf: Simon Ambrose in the penultimate week of The Apprentice.)
2. Parlux Fragrances have described her as “a marketers’ dream” and estimated that by signing up her to endorse a perfume range they tripled the company’s value.
3. She got paid $1million to fly to Austria, wave at a crowd and tell them she loves Austria. “But why do you love Austria?” she was asked. “Because they pay me $1million to wave at a crowd,” she smiled. You can’t argue with that.
4. She’s lucky. When footage of her having sex leaked onto the internet, propelling her into the headlines, the silver lining was it’s timing: shortly before the debut episode of her reality television show The Simple Life.
5. She’s lucky more than once. In the week she published a book ‘written’ by her famous dog Tinkerbell, the chihuahua went missing for a few days, putting the book into the media spotlight.
6. She knows which opportunities to decline: “I turn down perverted things, like a Paris Hilton blow-up doll.” One must have one’s standards.
7. She’s lauded by other businesspeople. A successful real estate magnate – OK, her father Rick – says of her successes: “She hasn’t tried to spread herself too thin.”
8. How many other ‘dumb blondes’ have seen their book spend five weeks on the New York Times best-seller list?
9. She was reportedly recently offered $1 million by The Learning Annex to teach a 60-minute class on “How to Build Your Brand.” This would make her the second-highest paid Annex speaker, behind her friend Donald Trump.
10. She admits that she encourages people to believe she is dumb and “laughs all the way to the bank” as a result.
See that? If you think Paris Hilton is just some ditz, you’d better take a look in the mirror and see who the real dummy is. And now, for some pics of Paris leaving Opera on Tuesday night. Fun!
(source)
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“She’s lucky. When footage of her having sex leaked onto the internet, propelling her into the headlines, the silver lining was it’s timing: shortly before the debut episode of her reality television show The Simple Life.”
…She’s lucky more than once. In the week she published a book ‘written’ by her famous dog Tinkerbell, the chihuahua went missing for a few days, putting the book into the media spotlight.”
Lucky? Come on! Luck has nothing to do with it. I have always assumed that the video of her having sex was leaked by her. And the dog missing – same thing.
If she’s such a business genius, wouldn’t these moves be deliberate?
i think he’s being sarcastic, but i totally agree with you. they were most definitely deliberate
i mean big deal about the sex video right? if she was some hideous mutt or was getting cigarettes put out on her ass cheeks or whatever then it might hurt. but since she’s pretty hot, most of it is in that nightshot or whatever, and she’s not really portrayed as freaky… then it’s relatively “tasteful” – meaning useful to kick off a woman’s marketing campaign